Make the change

We were tasked with creating a full branding identity for ETRUX, a Belfast-based company specialising in electric commercial vehicles and innovative vehicle conversions. The goal was to build a modern, future-focused brand inspired by leaders in the EV space, capturing their commitment to sustainability, efficiency, and smart engineering.

The identity centred around a bold, battery-inspired logo and a clean visual language that reflected ETRUX’s innovative approach to electric transport. This included a versatile mark, refined typography, and a visual direction designed to stand confidently alongside global EV brands.